Getting Started in a Home Business.
When I first started my online business I realized that the key to earning a consistent income was to generate leads. I asked some questions and determined the different ways a person could market or advertise to generate leads.
One thing that I did not do was to set up a lead management or marketing System that would not only capture, store, and track my prospects or leads, but also manage them when I contacted them on the phone.
Marketing Systems or Lead Management Service.
What does a lead management service do? Well, when you have a person request a call back, either from a website or a 1-800 number, where do they go. By saying they, I mean there info? Well with a lead management system they go to what is called a back office or control panel.
Some lead management systems have auto responders built right in with emails that can be pre-loaded. You can have them written for you or write them yourself. When I contact a lead there is usually one of a dozen possible outcomes that occur. Based on these outcomes, I simply click a box and everything is taken care of for me.
Home business marketing has many variances depending on the business, the product, or the service. The marketing system can be built around your particular business. I remember having pads of paper around, trying to remember who I needed to follow up with, who wanted to get started and who never wanted to talk with me again. It was frustrating.
You can do yourself a favor and get a good lead management system, it will save you a ton of time. You can google "lead management system" and you will likely find an array of different systems. I use a great system, it cost 30 buck a month and comes with an auto responder and a great management system. Remember an auto responder is not enough.
If you have questions give me a call or email me at intentions@createliberty.com
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